Unlocking Sustainable EV Solutions with Yasemin Selvi of Alchemy Charge

Episode Topic

In this episode of EV Leaders, host Ryan Atkinson speaks with Yasemin Selvi, co-founder of Alchemy Charge, a company transforming the electric vehicle (EV) charging industry. The conversation centers around the evolution of EV charging infrastructure, particularly in Australia and Europe, and the challenges faced in making charging more accessible and efficient.

Yasemin shares insights on how Alchemy Charge is addressing issues like range anxiety and the complexities of installing charging stations in apartment buildings. She explains how their innovative solutions simplify EV charging, focusing on level-one charging and developing smarter, more sustainable products for urban and rural environments alike.

Listeners will gain an understanding of the current trends in the EV market, including the rise of vehicle-to-grid technology and how charging infrastructure is evolving to meet the needs of an increasing number of EV drivers. Yasemin also discusses the critical role of data in developing charging solutions and how businesses and consumers can stay ahead in this rapidly growing industry.

Lessons You’ll Learn

In this episode, Yasemin Selvi highlights valuable lessons for both EV drivers and businesses. You’ll learn how to maximize the efficiency of your EV charging experience by embracing the “always be charging” (ABC) mentality, where small, consistent charges keep your vehicle powered throughout the day.

Yasemin emphasizes the importance of understanding the market and utilizing available data to anticipate future trends, such as the growth of vehicle-to-grid and vehicle-to-home technologies.
For business owners looking to implement EV charging infrastructure, Yasemin offers advice on how to understand your customers’ needs, whether you’re managing apartment buildings, commercial spaces, or Airbnbs.

You’ll discover how Alchemy Charge’s solutions can turn power losses into opportunities for profit, and how simple, user-friendly charging stations are the key to wide adoption. The episode serves as a guide for navigating the complexities of the EV market while keeping sustainability and efficiency at the forefront.

About Our Guest

Yasemin Selvi is the co-founder of Alchemy Charge, an Australian-based company that is revolutionizing the way electric vehicles are charged in urban and rural environments. With over a decade of experience in working with apartment buildings and understanding the intricacies of building infrastructure, Yasemin and her husband leveraged their expertise to create innovative charging solutions.

Alchemy Charge focuses on making EV charging simple, affordable, and scalable, especially in settings where power availability is limited.
Passionate about sustainability and EV technology, Yasemin is committed to overcoming the challenges of charging infrastructure and range anxiety.

Under her leadership, Alchemy Charge is expanding beyond Australia and into the European market, offering smart, accessible charging options that are both practical and environmentally friendly. Yasemin’s insights on vehicle-to-grid and vehicle-to-home technology, along with her focus on practical solutions, position her as a thought leader in the rapidly evolving EV industry.

Topics Covered

1. Challenges of EV Charging in Apartments
   Yasemin Selvi explains how Alchemy Charge addresses the challenges of EV charging in apartments. Power limitations often make installing charging stations difficult, and Alchemy Charge provides practical solutions for these issues.
2. Global EV Market Insights
   The discussion compares EV charging trends in Australia and Europe. In Europe, 95% of charging happens at home. Yasemin shares how these insights shape Alchemy Charge’s approach to offering user-friendly and efficient charging solutions.
3. Vehicle-to-Grid and Vehicle-to-Home Technologies
   Yasemin highlights the rise of technologies that let EV owners use their cars to power homes. These innovations can reduce energy costs while supporting sustainable energy use.
4. Smart Charging Solutions for Businesses
   The episode explores how businesses, like hotels and commercial car parks, can benefit from smart EV charging systems. These solutions provide added value for customers and help businesses stay competitive.
5. Marketing and Industry Trends
   Yasemin discusses the importance of effective marketing strategies and staying ahead of trends in the fast-growing EV industry. Adapting to new developments helps businesses remain relevant and innovative.

Yasemin Selvi co-founded Alchemy Charge, an Australian company improving electric vehicle (EV) charging infrastructure. With over ten years in building and apartment management, Yasemin and her husband noticed a lack of affordable EV charging options for apartment complexes, where power limitations often create challenges.

Their experience in remedial building helps them address structural and electrical issues that complicate EV charging. Alchemy Charge focuses on simplifying the charging process, making it easy and affordable for users.

Under Yasemin’s leadership, the company created smart, portable chargers for level-one charging. These chargers work without expensive power system upgrades and are designed to adapt to urban and commercial settings. Alchemy Charge’s solutions are gaining popularity in Australia, and the company is preparing to enter the European market, where EV adoption is well-established, and home charging is common.

Yasemin is committed to sustainability and advancing EV technology. She actively supports vehicle-to-grid and vehicle-to-home innovations, which could change how we drive and power homes. Her practical approach and dedication make her a respected leader in the EV industry.

Yasemin’s work is recognized in Australia and internationally as she continues to find ways to make electric transportation accessible and sustainable for both individuals and businesses.